First drop100 pairs onlymade if the waitlist proves it
Concept render of the RETAIN boxer brief
Concept render

The underwear that interrupts the reach.

Relapse does not start with a decision. It starts with a hand moving on autopilot. RETAIN adds a quiet second of friction and gives the urge somewhere else to go.

Not a lockA changed route, not a chastity device.
Not a cureA comfort and habit-awareness tool.
Not fake scarcityThe first run is capped at 100 pairs.
01 The 3-second problem

Willpower is not your problem. Autopilot is.

Every tool you have tried works before the moment or after it. Blockers guard the screen. Streak apps count the damage. RETAIN sits where the habit becomes physical: the reach.

  • 01

    The reach loses its shortcut

    A structured front panel makes the motion noticeable. Nothing locks. Nothing traps. The movement is no longer automatic.

  • 02

    Your hand gets a new target

    The Anchor Badge at the hip gives the impulse a physical target. Its centre yields about a millimetre, then springs back.

  • 03

    The choice comes back

    Friction plus redirect buys the gap where an automatic movement becomes a conscious decision.

02 Built for every day

Looks like premium underwear. Because it is.

  • Not a chastity device

    Nothing locks, nothing pinches. If you decide to, you can. The point is that you decide.

  • All-day comfort

    Breathable performance fabric, flat seams, regular fit. You forget it is working until the moment it matters.

  • Completely discreet

    Reads as clean, minimal menswear. No one can tell. Shame was never part of the design.

  • The Anchor Badge

    A soft textured detail at the right hip. Its centre yields about a millimetre, then returns. A tactile detail, not a switch.

Close-up concept render of the RETAIN boxer brief with textured hip pad
fig. 02 Concept render, not final product photography
03 The hardware

One brief.
Two mechanisms.

Under the fabric it stays what it looks like: a premium boxer brief. The difference is engineered into two precise zones.

01 · Inside the front

The Blindwall.

An inner mesh shield presents a closed fold instead of a free edge. A hand entering from above finds nothing to hook and lands between the shield and the outer fabric.

Upper edge
4 cm closed fold
Sample variable
5 cm or 7 cm below the waistband
Deliberate route
remains open
02 · At the right hip

The Anchor Badge.

A soft silicone relief gives the hand a second physical target. The centre yields, the spacer underneath returns it. A quiet spring, not a click.

Badge
34 × 38 mm, R 10
Relief
0.90 mm ± 0.15
Inner spacer
Ø 16 mm, 3 mm thick
RTN-B2 · technical cutaway right-hand orientation
fig. 03
The boundary

Yes. You can take it off.

RETAIN is not a lock. It is built for the unconscious, one-handed reach from above. The Blindwall does not make that route more difficult. It removes the familiar edge the hand expects. Pulling the waistband down stays possible and turns the route into a deliberate action. That is the boundary, stated before you join the list.

04 The honest evidence

The principles have evidence. The garment does not. Yet.

RETAIN borrows from researched behaviour tools. It does not borrow certainty those studies never earned.

01 What the research supports

Awareness, a competing response and physical friction.

Those principles have been studied in neighbouring habits such as hair pulling, skin picking and nail biting. RETAIN turns them into two physical cues worn at the moment of the reach.

Use it alongside whatever already works for you. The garment is a tool, not a replacement for support.

02 What the research does not prove

No study has tested this garment or this behaviour.

In the published studies, the competing response is an isometric muscle contraction, not an object. The Anchor Badge is RETAIN's unproven translation of that principle.

If founding wearers say the Blindwall fades into autopilot after seven days, the mechanism did not earn its claim. We will ask and publish what we learn.

05 The first drop

100 pairs. Made only if the list proves it.

No fake countdown, no warehouse that does not exist. Your email is a vote, not a commitment. The list gets first pick, in signup order.

01

Single

one RETAIN Boxer Brief

€39
02

2 pack

€36 per pair

€72
03

3 pack

€33 per pair

€99
€5.90 EU shipping

One flat rate per order. Shown before you pay.

Drop 1 ships in the EU

The waitlist is worldwide. If the US list is large enough, US shipping opens for drop 2.

14 day withdrawal

As EU law requires. Every pair ships with a hygiene seal.

Reserve your place in line.

Free, no card and no checkout. One launch email, occasional build updates, unsubscribe anytime.

First come, first served for the first 100 pairs. Your email is never sold.

06 Questions worth asking

The awkward questions, answered first.

Is this a chastity device?

No. Nothing locks, pinches or restrains. If you decide to take it off, you can. The design changes one automatic route and leaves the deliberate route open.

Can I use the bathroom normally?

The waistband pulls down like a performance brief. Whether that becomes annoying is the first question in the sample protocol. If it does, we will say so.

How do I know this is not a scam?

There is no checkout and you are not paying today. Two samples are ordered without the silicone badge. Real sample photography replaces the labelled concept images before any order opens.

What if my hand adapts?

We do not know yet. The Blindwall removes the free edge that earlier designs exposed, but only wear testing can tell us whether the detour stays noticeable. Founding wearers get that question directly, and the answer gets published.

When does it ship?

Production begins only if the waitlist proves demand and the sample passes wear testing. Signups get the build updates and first access. There is no invented date.

What happens with my email?

Netlify processes the waitlist form. Cloudflare provides anonymous, cookieless visit statistics. Your address is used for launch and build updates, never sold, and deletion is available anytime.

07 The list is the launch

Built for the three seconds before you decide.

Join the first-drop list. No card, no checkout, no borrowed urgency.

Reserve my spot
Reserve my spot · 100 pairs only